Stirling Sotheby's International Realty's

Marketing Strategy:
I am dedicated to providing you with the upmost superior service which includes only a few of the aspects below:

• A comparative market analysis of recently sold properties to determine the value of your property. Pricing of your property is one of the most important steps to getting your home sold quickly.
• Formalize you with all paperwork that is involved in a real estate transaction
• Help you with ideas of what you should do to get you home ready for sale. This may include any work that may be done which our concierge service can assist us with in finding the right contractors, decorators, etc.
• Setting an appointment with a professional photographer for high-resolution photos and video virtual tour of your home.  www.Obeo.com
• Submitting your home to the MLS.  Submission to MLS will give other agents exposure to your property along with photos and in great detail features of your home.
• Install an eye catching For Sale sign in your yard.
• With in a week of listing, caravan your property with 50 agents from my office to expose them to your home.
• Creating a full-color 4-page brochure for prospective buyers.
• Display your property at Stirling's Showcase locations and Sotheby's International Realty Offices around the world. Our showcases are located in high visibility centers for maximum exposure. Stirling has over 2,500 visitors to its showcase monthly. 
• Sending postcards to your neighbors letting them know your home is for sale and also sending postcards to a Step up Neighborhood.
• Advertise your property locally, nationally and internationally.
• Display your listing on www.Flahomesandestates.com and submit your listing to Sothby's International Realty website for tremendous world wide exposure.  Combined these websites have about 5 million visitors per month.   
• Locally advertise in print in the Portfolio Magazine and Orlando Lifestyle.  Nationally advertise in Florida Luxury Home Magazine.  
• Elite properties will have the opportunity to be displayed in Sotheby's New York Auction House.
• We are part of a world wide referral network whereby all Central Florida referrals will be directed to us from Sotheby's.
• Hold a Open House on the weekend to give your home maximum exposure to prospective buyers
• Hold a brokers open, which will introduce your property to top producing agents in the area.
• Personally arrange all showings of your property and if need be, be present at all showings.
• Give you feedback on all showings regardless of result.
• Present offers to you in person and discuss all our options for maximum sale price of your property.
• Submit all paperwork in a timely manner to title company and also make sure all times are met in contract because remember in a real estate transaction time is of the essence.

A competitive price will attract more prospective buyers.
 
As the triangle graph above illustrates, more buyers purchase their properties at market value than above market value. The percentage increases even further when the price drops below market value. Therefore, if you price your property at market value, you are exposing it to a much greater percentage of prospective buyers and you are increasing your chances for a sale.

SELLING TIME VS PRICE
 

It is important we price your home properly from the start, while buyer interest is high.

Timing is extremely important in the real estate market. The above graph illustrates the importance of placing your property on the market at a realistic price and terms from the very beginning. A property attracts the most excitement and interest from the real estate community and potential buyers when it is first listed; therefore it has the highest chances of a sales when it is new on the market.